Last updated March 24, 2026
Clay
StartupAI-powered data enrichment and workflow automation platform that waterfalls 75+ data providers
Best for: Revenue ops and growth teams that need to enrich leads from multiple data sources and build complex prospecting workflows
Target Audience
Revenue ops, growth teams, SDRs
Overview
Clay is an AI-powered data enrichment and workflow automation platform that aggregates data from 75+ providers using waterfall enrichment to build the most complete prospect profiles possible. Its AI research agent can autonomously investigate prospects and generate personalized outreach.
Key Features
Integrations
Pros
- Most comprehensive enrichment 75+ sources
- Powerful workflow builder
- AI research agent is unique
- Integrates with everything
Cons
- Credit-based pricing gets expensive
- Steep learning curve
- Complex for simple needs
- Can be overwhelming
Quick Facts
- Pricing
- Subscription
- Starting Price
- Free (100 credits) / $134/month
- Category
- Ai Lead Scoring
Compare Clay
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