Clay vs Clearbit

Last updated March 24, 2026

Clay waterfalls 75+ data providers for comprehensive enrichment with workflow automation starting at $134 per month. Clearbit (now part of HubSpot) provides real-time enrichment from a single source with strong HubSpot integration. Choose Clay for multi-source enrichment depth. Choose Clearbit for simple real-time enrichment within HubSpot.

Clay

AI-powered data enrichment and workflow automation platform that waterfalls 75+ data providers

4.4/5

Best for: Revenue ops and growth teams that need to enrich leads from multiple data sources and build complex prospecting workflows

Pricing

Subscription

Starting Price

Free (100 credits) / $134/month

Pros

• Most comprehensive enrichment 75+ sources
• Powerful workflow builder
• AI research agent is unique
• Integrates with everything

Cons

• Credit-based pricing gets expensive
• Steep learning curve
• Complex for simple needs
• Can be overwhelming

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Clearbit

Real-time data enrichment and visitor identification platform for B2B lead scoring and personalization

4.2/5

Best for: Marketing and sales teams that need real-time lead enrichment, website visitor identification, and ICP scoring

Pricing

Freemium

Starting Price

Free (through HubSpot) / Custom

Pros

• Real-time enrichment
• Deep company data
• Free tier through HubSpot
• Strong API

Cons

• Being absorbed into HubSpot
• Standalone pricing unclear
• US-focused data
• Enrichment accuracy varies

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