Last updated March 24, 2026
Clearbit
EnterpriseReal-time data enrichment and visitor identification platform for B2B lead scoring and personalization
Best for: Marketing and sales teams that need real-time lead enrichment, website visitor identification, and ICP scoring
Target Audience
Marketing ops, revenue ops, growth teams
Overview
Clearbit (now part of HubSpot) is a real-time data enrichment platform that automatically appends firmographic, technographic, and demographic data to leads the moment they enter your funnel. It identifies anonymous website visitors and scores leads against your ideal customer profile.
Key Features
Integrations
Pros
- Real-time enrichment
- Deep company data
- Free tier through HubSpot
- Strong API
Cons
- Being absorbed into HubSpot
- Standalone pricing unclear
- US-focused data
- Enrichment accuracy varies
Quick Facts
- Pricing
- Freemium
- Starting Price
- Free (through HubSpot) / Custom
- Category
- Ai Lead Scoring
Compare Clearbit
Similar Tools
Clay
AI-powered data enrichment and workflow automation platform that waterfalls 75+ data providers
Best for: Revenue ops and growth teams that need to enrich leads from multiple data sources and build complex prospecting workflows
ZoomInfo
B2B data and intelligence platform with 200M+ contacts, intent data, and AI-powered prospecting
Best for: Enterprise sales teams that need the most comprehensive B2B contact and company database with buyer intent signals
Cognism
Premium B2B data provider with phone-verified mobile numbers and GDPR-compliant European contact data
Best for: European and global sales teams that need GDPR-compliant B2B contact data with verified mobile numbers