Clay vs Apollo
Last updated March 24, 2026
Clay is a data enrichment and workflow platform that waterfalls 75+ data providers for comprehensive prospect intelligence starting at $134 per month. Apollo is an all-in-one platform with its own 275M+ database plus sequencing starting free. Choose Clay for the deepest enrichment from multiple sources. Choose Apollo for an all-in-one prospecting and outreach platform.
Clay
AI-powered data enrichment and workflow automation platform that waterfalls 75+ data providers
Best for: Revenue ops and growth teams that need to enrich leads from multiple data sources and build complex prospecting workflows
- Pricing
- Subscription
- Starting Price
- Free (100 credits) / $134/month
Pros
- Most comprehensive enrichment 75+ sources
- Powerful workflow builder
- AI research agent is unique
- Integrates with everything
Cons
- Credit-based pricing gets expensive
- Steep learning curve
- Complex for simple needs
- Can be overwhelming
Apollo.io
All-in-one sales intelligence and outbound platform with 275M+ contacts and AI-powered sequencing
Best for: Sales teams that need a combined prospecting database and outbound email sequencing platform at an accessible price
- Pricing
- Freemium
- Starting Price
- Free / $49/user/month
Pros
- Massive contact database
- Generous free tier
- All-in-one platform
- Widely adopted
Cons
- Data accuracy varies
- Can feel overwhelming
- Email deliverability requires setup
- Higher tiers get expensive
Feature Comparison
| Feature | Clay | Apollo.io |
|---|---|---|
| Pricing Model | Subscription | Freemium |
| Starting Price | Free (100 credits) / $134/month | Free / $49/user/month |
| Rating | 4.4/5 | 4.3/5 |
| Key Features | 8 features | 8 features |
| Integrations | 8 integrations | 6 integrations |