Lusha vs Cognism
Last updated March 24, 2026
Lusha offers affordable B2B contact data with a free tier starting at $36 per user per month. Cognism provides premium phone-verified mobile numbers with GDPR-compliant European data at custom enterprise pricing. Choose Lusha for affordable global data. Choose Cognism for verified European data with GDPR compliance.
Lusha
B2B contact and company data platform with AI enrichment, intent signals, and browser extension
Best for: Small to mid-size sales teams wanting an affordable alternative to ZoomInfo for B2B contact data
- Pricing
- Freemium
- Starting Price
- Free (5 credits/month) / $36/user/month
Pros
- Affordable ZoomInfo alternative
- Free tier available
- Easy to use
- Good Chrome extension
Cons
- Smaller database than ZoomInfo/Apollo
- Credit limits on all plans
- Data accuracy varies by region
- Limited intent on lower tiers
Cognism
Premium B2B data provider with phone-verified mobile numbers and GDPR-compliant European contact data
Best for: European and global sales teams that need GDPR-compliant B2B contact data with verified mobile numbers
- Pricing
- Custom
- Starting Price
- Contact sales
Pros
- Best European data quality
- Phone-verified numbers
- GDPR-first approach
- Intent data included
Cons
- Premium pricing
- Smaller US database than ZoomInfo
- No free tier
- Enterprise sales process
Feature Comparison
| Feature | Lusha | Cognism |
|---|---|---|
| Pricing Model | Freemium | Custom |
| Starting Price | Free (5 credits/month) / $36/user/month | Contact sales |
| Rating | 4.1/5 | 4.3/5 |
| Key Features | 8 features | 8 features |
| Integrations | 6 integrations | 6 integrations |