Lusha vs Apollo
Last updated March 24, 2026
Lusha is a focused B2B data platform with a Chrome extension and affordable pricing starting free. Apollo is an all-in-one platform combining data with email sequencing and analytics starting free. Choose Lusha for simple affordable contact data. Choose Apollo for all-in-one prospecting and outreach in one platform.
Lusha
B2B contact and company data platform with AI enrichment, intent signals, and browser extension
Best for: Small to mid-size sales teams wanting an affordable alternative to ZoomInfo for B2B contact data
- Pricing
- Freemium
- Starting Price
- Free (5 credits/month) / $36/user/month
Pros
- Affordable ZoomInfo alternative
- Free tier available
- Easy to use
- Good Chrome extension
Cons
- Smaller database than ZoomInfo/Apollo
- Credit limits on all plans
- Data accuracy varies by region
- Limited intent on lower tiers
Apollo.io
All-in-one sales intelligence and outbound platform with 275M+ contacts and AI-powered sequencing
Best for: Sales teams that need a combined prospecting database and outbound email sequencing platform at an accessible price
- Pricing
- Freemium
- Starting Price
- Free / $49/user/month
Pros
- Massive contact database
- Generous free tier
- All-in-one platform
- Widely adopted
Cons
- Data accuracy varies
- Can feel overwhelming
- Email deliverability requires setup
- Higher tiers get expensive
Feature Comparison
| Feature | Lusha | Apollo.io |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Starting Price | Free (5 credits/month) / $36/user/month | Free / $49/user/month |
| Rating | 4.1/5 | 4.3/5 |
| Key Features | 8 features | 8 features |
| Integrations | 6 integrations | 6 integrations |