Apollo.io vs ZoomInfo
Last updated March 24, 2026
Apollo.io is an all-in-one platform with 275M+ contacts, email sequencing, and a free tier starting at $49 per user per month. ZoomInfo is the enterprise data leader with 200M+ contacts, superior data accuracy, and intent signals starting at $15,000+ per year. Choose Apollo for affordable all-in-one prospecting. Choose ZoomInfo for the highest data quality and enterprise intent signals.
Apollo.io
All-in-one sales intelligence and outbound platform with 275M+ contacts and AI-powered sequencing
Best for: Sales teams that need a combined prospecting database and outbound email sequencing platform at an accessible price
- Pricing
- Freemium
- Starting Price
- Free / $49/user/month
Pros
- Massive contact database
- Generous free tier
- All-in-one platform
- Widely adopted
Cons
- Data accuracy varies
- Can feel overwhelming
- Email deliverability requires setup
- Higher tiers get expensive
ZoomInfo
B2B data and intelligence platform with 200M+ contacts, intent data, and AI-powered prospecting
Best for: Enterprise sales teams that need the most comprehensive B2B contact and company database with buyer intent signals
- Pricing
- Enterprise custom
- Starting Price
- $15,000+/year
Pros
- Highest data quality in market
- Comprehensive intent signals
- Deep company intelligence
- Strong integrations
Cons
- Very expensive
- Enterprise contracts only
- Data can still be outdated
- Complex platform
Feature Comparison
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Pricing Model | Freemium | Enterprise custom |
| Starting Price | Free / $49/user/month | $15,000+/year |
| Rating | 4.3/5 | 4.3/5 |
| Key Features | 8 features | 8 features |
| Integrations | 6 integrations | 6 integrations |